I can't help but fail to comprehend why retaillers are missing one incredibly obvious point and are not then jumping on the bandwagon.
Woolworths went into meltdown and decided that they had to sell everything off, to do this they reduced the price of their remaining stock by a relatively small amount. The result? They sold more items and made more money in one month than they had in the previous 6. Just because they simply couldn't get away with being greedy fat cats anymore.
So, why the hell don't all the other retaillers (whether struggling or not) get on the bandwagon and make reasonable, permanent price reductions? They would be astounded by the increase in sales that this would achieve. The supermarkets have already caught onto it with fuel prices, most supermarket filling stations are charging 3 or 4 pence less than the well known roadside filling station chains. The result? The supermarket filling stations are rammed full with queuing cars while the big names are offering light bulbs and cigarette lighter powered vacuum cleaners for £3.99 if you spend over £20 on fuel.
I can only assume that there is some other huge financial benefit to carrying on as you are until you are at the point where your business has to go into administration. This would explain why huge businesses that had been established for over 100 years are now disappearing in clouds of smoke after 5 days of "lower than expected" sales.
Comments:
I notice with mounting sadness that now even the idiot supermarkets cannot cage their greed any longer and have rammed the price of fuel back up to an offensive 88.9p/litre. When will we get it right? In an economic crisis, people need things to be cheaper, not more expensive – moronic buffoons